~This Holi bring the magic of colours alive with Snapcht’s AR fun ~

Mumbai, 16th March, 2022: Holi is just a few days away and the pre-festive excitement is catching up fast. This year, Snapchat is all set to raise the fun (and colour!) quotient.

Staying true to its focus of localising the app experience for Indian Snapchatters, with Holi one can add specific location-based filters to photos (geofilters) from across 500 different locations and 32 different cities in India. Holi stickers and Bitmojis will surely help Snapchatters add that extra Holi magic! Snapchat has also introduced a fun ‘Holi Beard’ Lens and a Lens to wish Holi in different languages that users can engage with and celebrate. Beyond the Snapchat app, these Lenses are also available on partner devices like Samsung Fun Mode and Google Camera Go.

In a first ever, Community Lenses are all set to be featured on Snapchat Maps in India making the Holi experience an even more colourful one. Snapchatters will be able to activate these Holi special Lenses created by the Snapchat Lens Network community members on Snap Maps directly. For those who are looking for Holi specific entertainment options, exciting Holi themed content will also be made available across Discover and Spotlight platforms.

Speaking on these Holi special activations, Durgesh Kaushik, Director of India & South Asia Market Development at snapchat, said, “Snapchatters are constantly seeking unique and fun ways to celebrate occasions with their friends and family. Our AR tech capabilities have been our forte and we’ve successfully paired this with our localization efforts in India. It is no wonder then that last year, a huge number of Snapchatters were reached with our special Holi AR Lenses.”

Stickers

Geofilters

Bitmoji
New Punjabi Bitmoji for Holi

Additionally, special Lenses have been introduced along with a dedicated Holi song for users to incorporate in their Spotlight videos.

You can also use the Holi AR Lenses on ‘Snap Camera’, the desktop application, to add a Holi twist to your virtual look!

The Snapchatter community globally will also be celebrating Holi with our fun AR tool. So get onto Snapchat and start spreading some Holi cheer and colour!

You can access the Lenses on your phone through this link or by scanning the snap codes below:

Lenses