Mumbai, 28 April 2022: Mahindra & Mahindra Ltd. (M&M Ltd.), one of India’s leading automotive companies, announced handover of over 500 Bolero Pik-up vehicles in Jammu and Kashmir under the ‘Project Mumkin’. ‘Project Mumkin’ is a customized livelihood generation program by the J&K administration. The Mission Youth J&K, and the Vehicle Manufacturers are providing financial assistance to the youth in the region to acquire new small commercial vehicles (SCVs) to create avenues for sustainable livelihood.
The Mahindra Group has always stood for serving the customers’ needs and driving positive change in the lives of the stakeholders under the company philosophy of ‘Rise’. By participating in ‘Project Mumkin’. M&M supports the J&K youth with entrepreneurial opportunities to earn a livelihood, promote business ownership and strengthen their trade practices.
Bolero Pik-ups have been the market leader for over two decades with their unique product offering and value proposition. The company continues to delight the customers in this segment by constantly updating product offerings based on customer insights, needs, and market trends.
Mission Youth, J&K is implementing the Scheme through district-level committees constituted for the purpose. Under this initiative, the Mission Youth, J&K, is offering a special incentive of Rs.80,000 or 10% of the on-road price of the small commercial vehicle (whichever is lower). Additionally, the vehicle manufacturer is offering a discount, matching the incentive as contributed by Mission Youth, J&K. The move will help revive the Agri produce-daily needs market as these vehicles are primarily used for intercity goods transportation. Interested youth between the ages 18 and 35 can avail of the scheme by applying and registering with the required documents at the J&K Government’s official website https://www.jk.gov.in/jammukashmir/.