Move to strengthen customer-centric brand initiatives

Mumbai: Kotak Mahindra Bank Ltd. (“KMBL” / “Bank”) today announced the
joining of Rohit Bhasin as President and Chief Marketing Officer to lead the Bank’s Marketing,
Corporate Communication & Media initiatives. A veteran from Unilever, Rohit brings over two
decades of experience in building iconic consumer brands in India and several Asian markets.
Rohit is considered a digital evangelist with a successful track record of scaling large, complex
global consumer businesses and setting up high growth businesses from simple initiatives. In his
last stint as Global Brand Vice President of Ponds, he was instrumental in leading the digital
transformation journey through data driven and influencer marketing to build a strong appeal
with younger consumers.
Shanti Ekambaram, Whole Time Director, Kotak Mahindra Bank said “Rohit joins us at a pivotal
time in our journey as a customer centric, digital-first bank, underpinned by three pillars of
customer, technology and talent. We are happy to have him join our vibrant Kotak leadership
team and take on the responsibility of driving a purpose-driven brand strategy that will
embrace our values yet adapt to newer times.”
Rohit Bhasin, President and Chief Marketing Officer, Kotak Mahindra Bank said “I am excited to
join Kotak as it embraces change with customer centricity as a strategic pillar. I look forward to
working with the team and enhance the bank’s identity through new age and digital story
telling.”
Rohit has won multiple advertising awards at Cannes, Effies, London International Awards, Asia
Ciclope festival and Spikes Asia. He is an engineer in Computer Science from Delhi College of
Engineering & an alumni of Faculty of Management Studies, Delhi. He is married to Shefali, a
seasoned digital strategist, and has twin daughters who are enthusiastic national cricket
players.