~Celio’s 1st Paris Concept store in the city aims to cater to the fashion savvy male consumers in Chandigarh~
Chandigarh, April 27, 2022: Founded in 1978, Celio is a French menswear brand that has become the leading ready-to-wear men’s brand in Europe and many other parts of the world. In a bid to expand its reach to one of its focus markets in the country, Celio has launched its first Paris concept store in Chandigarh at the First Floor of Elante Mall, Shop No. 137, Plot No.178- 179A, Industrial & Business Park, Phase-1.
Being headquartered in Paris, Celio focusses on menswear globally. Opening its doors for the first time in Chandigarh, the new Celio Store at Elante Mall, will offer a complete wardrobe of effortless fashion with their new and chic summer and spring collection through four fashion lines – essentials, casual, denim and smart – including 100% linen and cotton shirts. The brand brings in contemporary fashion at amazing prices, thus not only appealing to the conventional style seekers but also progressive consumers.
This one of a kind concept store is inspired by the Parisian design values of the brand. The store is aesthetically designed using minimalistic settings using Metal and Wood for major fittings and fixtures. The store dons an edgy look with a cement floor and open architecture resembling a loft. The store has created a rugged whitewashed brick wall to showcase the latest denim collection. Celio has also added subtle elements such as books, rugs, plants and cushions to create a vibrant yet comforting atmosphere at the store.
Speaking about the launch of the store, Mr. Satyen Momaya, CEO, Celio India said, “Although a Parisian brand, Celio has been welcomed with open arms and has seen tremendous growth since its first store launch in India and we have been humbled by the warm response we’ve received till now. The extraordinary work of our employees across the country has helped us strive and only do better by our customers. We are truly ecstatic to welcome our customers to this newly launched store, the first of its kind in Chandigarh that incorporates Paris perfectly.”
Celio’s omni channel retailing in the country has been a great success and the increase in the number of stores has been phenomenal. The brand is currently present in 64 stand-alone stores across the country. Apart from www.celio.in, Celio’s own e-comm website, Celio is also present on major e-commerce channels like Myntra, Tata Cliq, Ajio, Nykaa Man, Amazon, Flipkart, Fynd and Limeroad.